BlogActiveCampaign Webhooks

How to Test ActiveCampaign Webhooks

ActiveCampaign webhooks post contact, deal, and campaign data to your endpoint when automation triggers fire.

ActiveCampaign Official Webhook Docs

1. ActiveCampaign Webhook Events

ActiveCampaign can send the following webhook events to your endpoint:

contact_add
contact_update
contact_tag_added
deal_add
deal_update
deal_tasktype_add
campaign_open
campaign_bounce

2. Set Up a Test Endpoint with HookRay

Follow these steps to start receiving ActiveCampaign webhooks for testing:

  1. Go to HookRay and click "Start Testing — Free" to get your unique webhook URL.
  2. Copy the URL (e.g., https://h.hookray.com/abc123).
  3. In your ActiveCampaign dashboard, navigate to the webhook settings and paste the HookRay URL as your endpoint.
  4. Select the events you want to receive (see list above).
  5. Trigger a test event — HookRay will show the incoming webhook in real-time.

3. Sample ActiveCampaign Webhook Payload

Here's an example of what a ActiveCampaign webhook payload looks like:

payload.json
{
  "type": "contact_tag_added",
  "date_time": "2026-03-20T12:30:00-05:00",
  "contact": {
    "id": "42",
    "email": "lead@example.com",
    "first_name": "Morgan",
    "last_name": "Blake",
    "tags": "trial-user, webhook-testing"
  },
  "tag": "trial-user"
}

4. Common Issues & Troubleshooting

Webhook not arriving?

Check that your endpoint URL is correct and publicly accessible. ActiveCampaign cannot reach localhost URLs — use HookRay's cloud URL instead.

Getting 400 or 500 errors?

HookRay accepts any payload and returns 200 OK by default, so the issue is likely on ActiveCampaign's side. Check your webhook configuration and event selection.

Need to verify webhook signatures?

ActiveCampaign signs webhook requests for security. Use HookRay to capture the raw headers and body, then implement signature verification in your application code.

5. Next Steps

  • Use HookRay's webhook replay feature to re-send captured webhooks while building your handler
  • Enable smart parsing (Pro plan) to see ActiveCampaign-specific fields highlighted automatically
  • Check the ActiveCampaign webhook documentation for the complete event reference

Ready to test ActiveCampaign webhooks?

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